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The Diamond Industry’s Old Guard Wants You to Buy ‘Natural’ How De Beers and friends are battling the avalanche of cheaper, near-identical synthetic gems.
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51 天前
2026-08-18 10:00:03 UTC
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51 天前
2026-08-18 10:00:03 UTC
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51 天前
2026-08-18 10:02:19 UTC
传统钻石业受人造钻石冲击，价格暴跌。戴比尔斯等巨头通过‘天然’营销、故事宣传和沙漠钻石系列，努力与廉价合成品区分，但仍面临巨大挑战，行业对复苏持乐观态度。
The traditional diamond industry, led by De Beers, is fighting back against inexpensive lab-grown diamonds by marketing 'natural' stones as rare and authentic. They've launched campaigns, documentaries, and the Desert Diamond line, but face challenges in differentiation,
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