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CoverGirl Stops Chasing Gen Z to Focus on Middle-Aged Women The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.
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91 天前
2026-07-09 11:00:24 UTC
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91 天前
2026-07-09 11:00:24 UTC
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91 天前
2026-07-09 11:45:19 UTC
CoverGirl 宣布将放弃对 Z 世代年轻消费者的追逐，转而专注于其核心用户——已步入 40 至 60 岁中年的 X 世代女性，以期重塑品牌并夺回市场份额。
CoverGirl is abandoning its chase for Gen Z consumers and refocusing on its core demographic of Generation X women aged 40 to 60, aiming to revive the brand's market relevance and share after years of declining performance.
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